since 2019

been doing this for a while now

started helping a few businesses get their online stores running. turned out we were decent at it. now it's six years later and we've worked on over 250 projects.

250+
projects done
6
years running
18
countries
~94%
stick around
workspace

how we actually work

most e-commerce setup is tedious. connecting payment gateways, configuring shipping, dealing with marketplace APIs. it's not glamorous but someone has to do it right.

we don't try to be clever. when you need a shopify store, we build a shopify store. when amazon integration makes sense, we integrate amazon. the boring stuff that actually moves the needle.

been around long enough to know what breaks. seen platforms change their rules overnight. watched payment processors randomly freeze accounts. so we build with backups, test everything twice, and keep documentation that makes sense.

no five-year roadmaps or strategic visions. just figuring out what needs fixing today and making sure it stays fixed tomorrow.

the people doing the work

callum runs the technical side. writes code that doesn't break at 2am. previously spent five years at a payment processor watching merchants struggle with bad integrations. decided to do better.

neve handles marketplace connections. knows which amazon categories require approval and which alibaba suppliers actually ship on time. started as a client, liked what we did, joined the team.

theron manages client projects. his job is making sure things happen when they're supposed to happen. no project manager speak, just 'this needs to ship tuesday' and making sure it does.

zara trains teams. takes complicated platform documentation and turns it into something a new hire can actually use. former retail manager who got tired of bad e-commerce software.

what this actually looks like

client comes in selling handmade furniture. wants to move from etsy to their own store. we set up shopify, migrate 200 product listings, connect their stripe account, configure shipping rules for oversized items.

another client has products on five different marketplaces. inventory sync is a nightmare. we build a system that keeps everything updated automatically. when something sells on amazon, it adjusts quantities everywhere else.

startup wants to test subscription boxes. we implement the subscription logic, set up recurring billing, handle the edge cases like failed payments and address changes. test it with fake transactions until we're sure it works.

established brand expanding to europe. need to handle VAT, multiple currencies, region-specific payment methods. we configure the technical side so their team can focus on actually selling.

project work

things we learned

platforms change constantly

shopify updates their api every quarter. amazon tweaks listing requirements monthly. what worked last year might not work now. we stay current so you don't have to.

simple usually wins

spent two years overengineering solutions. built custom systems when standard tools existed. learned the hard way that boring and reliable beats clever and fragile.

testing prevents disasters

had a client almost launch with broken checkout. caught it because we test everything. another time payment webhooks failed silently. caught that too. boring work that saves expensive problems.

documentation matters later

first few years we barely documented anything. then team members left and we couldn't remember why we built things certain ways. now we write it down even when it feels pointless.

if your online sales need sorting, we can probably help. been doing this long enough to handle most situations.

talk to us